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When it comes to fielding customer service questions on Jelena Jensen ArchivesTwitter, most companies are content to respond with a simple at-reply.

But Apple is thinking different.

The Cupertino tech giant just released a series of iPad Pro commercials, each of which address an individual customer's social media concern.

The ads each feature an actor holding a giant print-out of a tweet, while chatting with a helpful narrator. The tweets and usernames are real, but the avatars have been changed to match their presenters.

The idea is to demonstrate how the iPad might help with some of the real frustrations people have with their laptops.

See the four ads below:

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